written by
Rabeea Imran

Incorporating Mobile Marketing in your Businesses’ Digital Marketing strategy

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Photographer: Maxim Ilyahov | Source: Unsplash

The world is progressing at a fast pace. As the workplaces are growing use of technology, there is a drastic shift in how people spend their leisure time. It’s interesting to figure out how people like to spend the day and which technology is used by them the most.

According to GSMA real-time intelligence data, there are now over 10.47 Billion mobile connections worldwide, which surpasses the current world population of 7.92 Billion implied by UN digital analyst estimates. This data means there are 2.55 billion more mobile connections than people worldwide. Smartphone usage statistics suggest that an average person spends 2 hours and 51 minutes per day on their mobile device. What’s more, 22% of us check our phones every 10 minutes, and 51% of users look at them a few times per hour!

person holding black phone
The use of mobile is increasing, irrespective of gender and age.

Thus, it has become important to create omnichannel engagement for the users. This has made the requirement of Mobile Marketing even more pressing for businesses.

Mobile marketing is to engage the audience on their mobile devices such as smartphones and tablets via SMS, MMS, Email, user-friendly mobile apps, and social media marketing.

In the last few years, mobile marketing has not only become an essential target but also become the 2020 goal of every company to provide mobile marketing services besides the desktop version. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.

Mobile marketing is all about learning about user behavior. It has been observed that mobile users end up looking for informative content at once. They want the content to be readily available. For mobile marketing to be effective, you need to create a unified experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.

How mobile marketing offers flexibility and dynamic?

Mobile marketing provides many opportunities for businesses and marketers as it caters to people on the move and in their everyday lives. By using location services, it can inform users of nearby stores close by and offer coupons, deals, or promotions based upon their proximity to merchants that could result in an increase in customer frequency at these locations.

Photographer: David Dvořáček | Source: Unsplash

Instead of spending a lot on advertisements, mobile marketing is a cheap way to keep users engaged and encourage them to buy from your business. Moreover, it's good in terms of ease of access. The availability of phones will ensure that your ads/campaigns can be easily seen by the users.

Components of mobile marketing

Here is the list of important components of mobile marketing:

  • Mobile-friendly Website: Most people use desktops during the daytime and shift to mobile phones and tablets in the evening and in night. During the pandemics, people are spending more time during the night instead of in the morning. People are spending more time on their smart devices. So it’s really important to make the user experience on their smart devices better. In this regard, the website of your business must be attractive and adaptable for smart devices
  • User-friendly mobile app: It's of key importance to develop mobile apps on different platforms like Android and IOS to make the user experience smooth.
  • ·SMS and MMS: Many brands now ask for your mobile numbers and alert you with their sales and deals via SMS and MMS.
  • Attractive landing pages: landing page should be appealing for users but at the same time not miss out on important details of the business.

Challenges of mobile marketing

Mobile marketing also needs to be perfect from the start. As users have smaller attention spans and a variety of companies competing for their attention, a poor mobile marketing plan will fail to grasp a user's attention and possibly lose their interest forever. For this reason, a mobile market and ing plan does not have room to be less than perfect.

Unilakes serves your NEEDS!

At Unilakes Technology, we understand the importance of mobile marketing and incorporate it as a major need while designing a digital marketing strategy for your businesses. We strive hard to provide user-friendly mobile apps for multiple platforms and provide you with attractive mobile-friendly websites, which will not only increase your sales but 2x your business growth.

Mobile marketing is not one time task rather its ongoing work which requires adapting to user needs and demands and keeping them engaged. It should be very persuasive, colorful, and cheerful from the day first. Because if a user fails to get what he needs he might not visit the website or app again!

Article By:

Rabeea Hammad

Technical Collaboration Executive

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